Performance Optimization

A slow website kills conversions and rankings. We optimize your site’s speed, responsiveness, and stability — so it performs better for users and search engines alike.

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Performance Optimization

What We Do

Website performance isn’t optional — it directly impacts your SEO, user experience, and sales. We dig into what’s slowing your site down, clean up the code, and fine-tune everything from hosting to frontend rendering for lightning-fast load times.

Speed Isn’t Optional — It’s Expected

Today’s users won’t wait. Neither will Google. If your website is slow to load or clunky to navigate, you’re losing traffic, leads, and sales. That’s where performance optimization comes in. At Big Ideas Digital, we make websites fast, efficient, and built to convert — from first click to final scroll.

Performance isn’t just about user experience — it’s an SEO factor, a ranking signal, and a trust-builder. If your site isn’t hitting speed benchmarks, we’ll fix it.

What We Optimize

Our performance services address all layers of your website’s infrastructure and frontend load experience:

  • Core Web Vitals: We improve LCP, FID, CLS scores across devices
  • Page Speed: Reduce total load time and boost Lighthouse/PageSpeed scores
  • Code Efficiency: Minify, defer, and clean up CSS/JS bloat
  • Hosting & Caching: Optimize server-side performance, WP Rocket settings, and CDN delivery
  • Image & Video Optimization: Lazy load, compress, convert, and preload intelligently
  • Database Cleanup: Clear bloat, autoloaded queries, and outdated records for faster backend ops

Why Performance Impacts Everything

  • SEO: Google prioritizes fast, mobile-optimized websites
  • UX: Users bounce quickly if pages lag or shift on load
  • Conversion Rates: Speed correlates directly with sales, signups, and form completions
  • Trust & Perception: A fast site = a professional, well-maintained brand

Our Optimization Process

  1. Performance Audit: We test your current site using Lighthouse, GTmetrix, WebPageTest, and more
  2. Baseline Report: You receive a full report on what’s holding your site back
  3. Optimization Plan: We implement technical and design improvements based on priorities
  4. Re-Test & Validate: We run before/after tests to verify performance gains
  5. Optional Monitoring: We keep your site optimized over time with monthly checks

What You’ll Gain

  • Faster page loads and better UX
  • Improved rankings and Core Web Vitals scores
  • Lower bounce rates and higher time on site
  • Peace of mind that your site is built for growth

Tools We Use

  • Lighthouse & PageSpeed Insights
  • GTmetrix & WebPageTest
  • WP Rocket Pro (configured and licensed)
  • Asset Cleanup, FlyingPress, ACSS-based cleanup
  • Native Bricks optimizations

Let’s Make Your Website Fly

Don’t let load speed cost you traffic. Let’s improve your scores, reduce page bloat, and turn your site into a performance machine.

Request a performance audit and let’s get your site running at full speed.

Key Features

  • Core Web Vitals auditing and improvements
  • Hosting + caching evaluation and setup
  • CSS/JS file optimization (minify, defer, inline)
  • Lazy loading images and video
  • Database optimization and cleanup
  • WP Rocket Pro and ACSS performance tuning

What Does It Cost

Pricing varies based on site size, plugin load, and initial performance scores. All plans include a baseline audit and post-optimization report.

  • Performance Audit + Report: Starting at $450
  • Full Optimization Package: Starting at $950
  • Ongoing Monthly Monitoring: Starting at $300/month

Let’s make your website faster, cleaner, and easier to use. Request a performance audit.

FAQs

  • What tools do you use to test performance?

    We use Lighthouse, PageSpeed Insights, GTmetrix, and WebPageTest — plus WP Rocket and built-in Bricks/ACSS tools.

  • Can you improve Core Web Vitals?

    Yes — we focus on LCP, FID, and CLS using layout improvements, code cleanup, and preloading techniques.

  • Will this affect my SEO?

    Absolutely. Faster load times and improved performance directly boost your rankings and user retention.

  • Do you only optimize WordPress sites?

    WordPress is our specialty, but we can consult on other platforms as well.

  • Can I get a before-and-after report?

    Yes — all optimization projects come with metrics before and after, so you can see real impact.

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