Anna Maria Charters – Anna Maria Island, FL

After selling the original charter business and website, the new owner mismanaged the transition, duplicating content on a new domain, failing to redirect indexed pages, and ultimately losing verification and hundreds of Google reviews. The once-thriving organic lead generation was severely disrupted, diminishing bookings and online presence.

We initiated a full recovery strategy that included:

• Reclaiming and re-verifying the Google Business Profile
• Rebuilding the website to focus on fishing charters, sunset tours, eco tours, and island hopping
• Implementing 301 redirects from the old URLs to preserve SEO equity
• Resubmitting sitemaps and refreshing meta content
• Re-launching a coordinated blogging and social media strategy
• Relying on captains to provide real-time social content that we leveraged for blogs and community engagement
• Monitoring local Facebook groups for updates on fishing reports and weather patterns to keep the content relevant
• Reintroducing review acquisition tactics

Within 6 months, organic search traffic climbed back to over 1,000 monthly visits (by March 2025). The streamlined site structure, captivating visuals (including drone footage), and strong SEO recovery brought the business back into local prominence. During the peak seasons, the business supported 6 local captains, with overflow leads being sold and shared among collaborators.