Why Analytics & Conversion Tracking Matters
Every business — whether it’s a restaurant, law firm, or delivery service — relies on its website to bring in new customers. But without proper analytics and conversion tracking, you’re flying blind. With the right tools and strategy in place, you can see exactly how people find you, where they drop off, and what actually drives conversions.
Our Process: Setup to Strategy
At Big Ideas Digital, we start by auditing your current analytics setup. If you already have Google Analytics installed, we’ll review your GA4 configuration to ensure key events are being tracked properly — no more missing data or meaningless metrics. If you’re starting from scratch, we’ll implement GA4 and configure it for your specific business goals using Google Tag Manager or native event setup.
But we don’t stop at pageviews and bounce rates. We create custom event tracking that captures real business interactions — form submissions, phone clicks, video plays, button taps, scroll depth, and more. These aren’t just vanity metrics. They’re your digital fingerprints of intent.
What We Track
Once your data pipeline is clean and flowing, we build reporting dashboards that show exactly what you need to see. Want to know how many people clicked “Book Now” after visiting your homepage? We’ve got that. Curious if your landing page redesign actually worked? We’ll tell you with real data. Need to track reservations from your Google Business Profile? Done.
Here’s what we commonly track for clients:
- Online bookings or reservations
- Contact form submissions
- Phone or email clicks
- Add-to-cart or checkout buttons
- Scroll depth and content engagement
- Source tracking for ads, SEO, and social
Advanced Insights: Heatmaps, Funnels & A/B Testing
We also integrate heatmaps and session recordings through tools like Microsoft Clarity or Hotjar. These tools help visualize how users interact with your site — where they click, scroll, and stop. It’s like watching your visitors navigate the site in real time, so you can fix what’s not working.
For clients ready to level up, we also offer funnel visualization and A/B testing. We map out each step in your lead or sales funnel, identify bottlenecks, and suggest optimizations. Then we test multiple versions of your key pages or elements to see what gets better results.
Turn Data Into Growth
With these insights, you’re not just getting data — you’re getting a plan. A strategy. A foundation for smarter decisions.
Ready to turn your website into a conversion machine? Let’s talk about a data setup that’s built for performance.
