Launching a Charter Business with Staying Power
When Captain David White decided to enter the competitive waters of Florida’s charter fishing industry, he needed more than just a website—he needed a strategic digital foundation that would help him stand out fast. In early 2024, we partnered with him to build a brand that reflects professionalism, excitement, and trust, all wrapped into a visually immersive and highly functional online experience.
A Website That Works as Hard as He Does
From the ground up, we developed a responsive, conversion-focused website using Bricks Builder. To enhance SEO and usability, we implemented two custom post types—one for types of fish targeted on charters and another for types of trips offered. Each CPT was carefully structured with schema, metadata, and internal linking, allowing both users and search engines to navigate the content with ease.
Automation, Bookings, and Reviews
The site integrates directly with his booking system and payment processing, streamlining inquiries into paying customers. We also optimized his Google Business Profile and helped establish a steady flow of reviews. In just a few months, Captain White’s GMB has attracted over 130 reviews, boosting credibility and visibility.
Summer Strategy: Email & Content
During the slower summer months, we launched a targeted email campaign to past clients with personalized offers and trip updates. This kept the brand top-of-mind and generated repeat bookings. In parallel, we used drone footage and photos from recent trips to fuel his social media content strategy, reinforcing his reputation across Instagram and Facebook.
The Early Wins
With over 2,900 monthly impressions and more than 100 organic clicks within his first year, Captain David White is off to a strong start. He has a scalable digital strategy, a growing client base, and the marketing support to keep casting wide nets.
