The Waterfront Restaurant – Anna Maria Island, FL

A 20+ year partnership built on results. From web design to search engine wins, The Waterfront Restaurant continues to break records with a consistent digital strategy that evolves with the brand.

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The waterfront Restaurant Front Picture of Restaurant
Waterfront JUL18 AMI SUN

A Trusted Partner for Over 20 Years

The Waterfront Restaurant on Anna Maria Island has been more than a client — it’s been a long-term collaboration that’s evolved through multiple generations of web technology, media, and local marketing strategies. Since 2003, we’ve supported the restaurant with four complete website builds, branding updates, SEO strategies, blog development, TV commercials, and print advertising — all designed to grow their presence both online and on the island.

Our work with The Waterfront has consistently focused on clarity, performance, and conversion. From optimizing their Google Business Profile and launching targeted blog posts to training staff on social media and supporting media buys, we’ve helped them keep a competitive edge in a seasonal, high-volume market.

In March 2024, they saw record-breaking traffic with over 13,000 organic visits — driven by consistent SEO, internal linking, and content strategy that matches their brand story. Their best sales week followed shortly after. It’s proof that the right digital foundation, maintained over time, leads to real-world results.

Services Provided

Challenge

The Waterfront Restaurant needed a digital partner who could evolve with them over time. Their goals shifted over the years — from early web presence and branding to modern SEO and local visibility. With fierce competition in the hospitality space, they needed consistency, adaptability, and real performance.

Our Strategy

We’ve worked with The Waterfront since 2003 through multiple redesigns and strategic phases. Over the years, we’ve built four iterations of their website, each time improving speed, design, and SEO structure.
We managed Google Business optimization, trained on-site staff on social content best practices, and coordinated print campaigns with local papers (AMI Sun, The Islander).

We created three TV commercials with Spectrum and supported menu layout, item photography, and blog content — all tied together with internal linking and localized keyword strategies. We also supported OpenTable integration and later adapted their UX as they shifted away from reservations.

Results

  • Over 20 years of partnership and digital growth
  • 13,000+ organic sessions in March 2024 — a record month
  • Website traffic consistently drives search visibility and foot traffic
  • Ongoing SEO blog posts and menu item features generate measurable local search wins
  • Improved brand recognition from coordinated local print, social, and streaming campaigns
  • Weekly and seasonal flexibility built into their site for specials, updates, and weather alerts
  • Waterfront JUL18 AMI SUN
  • Waterfront Restaurant Website Screenshot Front Page
  • Waterfront Restaurant Screenshot Menu
  • Waterfront Restauant Trailer Design
  • Waterfront Main Commercial screenshot
  • The waterfront Restaurant Front Picture of Restaurant
  • Social Media
  • Line Cook slicing salmon
  • Harvest Beet Salad anna maria island
  • Gulf Shrimp Blackened with Sauce
  • Grouper Tacos anna maria island
  • Grouper Tacos anna maria island
  • final watefront logo 2013 white bg
  • Crafted Whiskey Cocktail in front of Fireplace
  • Commercial Cook you catch screenshot
  • Cocktails with fruit around them
  • Cheese Cake Paired with Knob Creek Cockail
  • BLT Croissant anna maria island

Testimonial

"We’ve worked with Big Ideas Digital since the early 2000s, and they’ve always helped us stay ahead — from websites to SEO to media. They just get restaurants." – The Waterfront Team

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