Paid Social

Stop boosting posts — start building campaigns. We create data-backed social ad strategies that reach the right people, grow your audience, and convert attention into action.

Paid Social Media Advertising

What We Do

Social ads are powerful — when they’re done with purpose. We help you build high-performing paid social campaigns that promote your brand, drive traffic, and convert customers across platforms like Meta, Instagram, and TikTok.

Stop Boosting. Start Strategizing.

Social media advertising isn’t just about boosting a post — it’s about building a campaign. With the right targeting, message, and creative, paid social ads can reach new audiences, nurture leads, and drive real ROI. At Big Ideas Digital, we help businesses run smart, effective campaigns across Meta, Instagram, TikTok, LinkedIn, and beyond.

We don’t just make ads — we make them work. From strategy and setup to creative and testing, we guide every step of your paid social presence.

What’s Included in Our Paid Social Services

We design and manage campaigns built to meet your goals:

  • Platform Strategy: We help you choose the best channel based on audience and offer (Meta, Instagram, TikTok, LinkedIn, YouTube Shorts)
  • Audience Targeting: Interests, behaviors, custom audiences, and lookalike expansion
  • Creative Development: Scroll-stopping visuals and copy aligned with your brand voice
  • Landing Page Integration: Optimize the full funnel with connected messaging and conversion tracking
  • Campaign Testing: A/B testing of headlines, images, placements, and calls-to-action
  • Ongoing Management: Budget pacing, retargeting, and performance optimization

Who Paid Social Works For

Social advertising is perfect for:

  • Restaurants and local businesses promoting specials or events
  • E-commerce stores launching products or seasonal offers
  • Service providers looking to build brand awareness or lead funnels
  • Agencies or consultants running lead gen campaigns

We’ll help you match the right message to the right audience — and show up with intention, not noise.

Why Paid Social Beats Organic Alone

  • Reach more people — faster
  • Target exactly who you want (age, location, interest, behavior)
  • Test new offers, angles, or audiences affordably
  • Measure what works — and what doesn’t — with real data
  • Scale campaigns as you grow

Organic reach is limited. With paid social, you control who sees your message and when — and we make sure it lands.

Our Platforms of Focus

  • Facebook & Instagram Ads: Still the most powerful combo for audience reach and engagement
  • TikTok Ads: Short-form video with viral potential and precision targeting
  • LinkedIn Ads: B2B lead generation with job role and industry targeting
  • YouTube Shorts: Attention-grabbing video ads in the fastest-growing format

Let’s Build a Campaign That Converts

Don’t waste money on generic post boosts. Let’s build a campaign that’s strategic, creative, and built for results.

Get a paid social quote and take your social ads to the next level.

Key Features

  • Facebook, Instagram, TikTok, and LinkedIn ad setup
  • Audience research and interest targeting
  • Ad creative development (copy + visuals)
  • Landing page integration and conversion setup
  • A/B testing and budget optimization
  • Retargeting campaigns and custom audiences

What Does It Cost

Pricing varies based on the platform, creative needs, and whether we manage your campaigns monthly or launch one-off promos.

  • Campaign Setup (1 Platform): Starting at $600
  • Ongoing Ad Management: Starting at $500/month
  • Ad Creative Bundle (Copy + Design): Starting at $350

Let’s turn your scroll-stopping content into high-converting campaigns. Get a paid social quote.

FAQs

  • What platforms do you manage ads on?

    Meta (Facebook & Instagram), TikTok, LinkedIn, and YouTube Shorts.

  • Do you provide the creative too?

    Yes — we write ad copy and design visuals that align with your brand and goals.

  • Can you manage my monthly ad budget?

    Yes — we manage spend across platforms, test ads, and report performance.

  • What about retargeting ads?

    We set up custom audiences to re-engage people who visited your site, engaged with your content, or abandoned checkout.

  • Is this different from boosting a post?

    Very. We build structured campaigns with detailed targeting, objectives, and real tracking — not random post boosts.