Target the Right People at the Right Time
Paid search advertising gives you the power to appear exactly when someone is searching for your service. It’s fast, measurable, and incredibly effective — but only if it’s managed with strategy. At Big Ideas Digital, we build paid search campaigns that connect your business with high-intent customers, using data, not guesswork.
We don’t just focus on clicks. We focus on conversions — phone calls, bookings, purchases, and real leads that move your business forward.
What You Get with Our Paid Search Services
- Campaign Strategy & Setup: We research keywords, competitors, and audience intent before launching anything.
- Ad Copywriting: We write compelling search ads, responsive ad sets, and optimized extensions to boost performance.
- Landing Page Alignment: We help you improve page experience and match content to keyword intent for better Quality Scores.
- Conversion Tracking: Calls, form submissions, and sales — all tracked with Google Analytics, Tag Manager, and optional call tracking tools.
- Ongoing Optimization: We A/B test ads, adjust bids, and fine-tune targeting to improve results over time.
- Monthly Reporting: Transparent reports on performance, ROI, and what’s working — no fluff.
Why Paid Search Works
Unlike social media or organic SEO, paid search captures people when they’re ready to act. With smart keyword targeting, even a modest budget can drive measurable results.
Common goals include:
- Driving leads and form submissions
- Increasing phone calls from mobile searches
- Promoting services in specific geographic areas
- Outranking competitors in high-value searches
- Testing offers and messaging quickly
Who It’s For
Our paid search services are ideal for:
- Local service providers and trades
- Restaurants, salons, and appointment-driven businesses
- Professional services (legal, healthcare, finance)
- E-commerce stores launching targeted product campaigns
Platforms We Support
- Google Search Ads – primary channel for local and national visibility
- Bing Ads – alternative for certain industries and age demographics
- YouTube Pre-Roll Ads – video campaigns with high targeting accuracy
How We Start
We’ll begin with a discovery call to understand your business, audience, and goals. From there, we build a campaign strategy, set up your account, and launch ads with clear tracking in place.
Whether you’re starting from scratch or need help cleaning up a legacy account, we make paid search perform the way it should — as a predictable driver of growth.
Let’s Build a Campaign That Converts
Get seen. Get clicks. Get results. We’ll help you run smarter ads, with measurable ROI and continuous improvement.
Get a paid search proposal and start driving leads with Google Ads.