Hurricane Hanks – Holmes Beach, FL

Hurricane Hanks went from a one-page website and broken GMB listing in 2022 to a top-ranked restaurant on Anna Maria Island by 2025—with 1,700+ reviews, 24K customer interactions, and a 100+ page site fueled by SEO and menu-focused blogging.

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Digital Overhaul for a Local Favorite

When we started working with Hurricane Hanks in 2022, their digital presence was nearly nonexistent. Their Google Business Profile was in disarray, their website had only one page, and they were invisible in search—despite being a staple in Holmes Beach for years.

Building a Foundation for Visibility

We started by cleaning up and optimizing their GMB, restoring accuracy and engaging with customer reviews. We then built a new website using Custom Post Types to structure individual food and drink menu items—giving every dish its own SEO-optimized page.

Content, Reviews & Ranking Results

Through consistent blogging, strategic internal linking, and a smart review acquisition strategy, we helped Hurricane Hanks skyrocket in local rankings. They now appear #1 for searches like “grouper sandwich” and “burgers on Anna Maria Island”. Their site now boasts over 100 indexed pages—each one helping to drive traffic and convert hungry locals and tourists alike.

Photography, Social Media & TV Launch

We produced a full suite of food and ambiance photography for use on the website, in social media posts, and within their Google profile. We trained the team on posting to Facebook and Instagram, and supported the relaunch with a TV campaign that aired locally to drive awareness of the new website and menu features.

Proven Results in Just Two Years

  • 1,711 Google reviews as of 2025
  • 24,000+ customer interactions
  • 100+ indexed pages of rich, optimized content
  • Scalable site with ongoing blog and menu content updates

Today, Hurricane Hanks stands out not only for its flavorful food and drinks, but also for a powerful digital presence that puts them in front of the right customers—day after day.

Services Provided

Challenge

In 2022, Hurricane Hanks had no meaningful online presence. Their Google Business Profile was outdated and partially suspended, the website was a one-page placeholder, and they were virtually invisible in search results—despite years of loyal local service.

Our Strategy

We executed a full digital transformation, including:

  • Rebuilding and optimizing their Google Business Profile
  • Designing a new, scalable website with Custom Post Types (CPT) for food and drink menus
  • Launching an SEO-focused blog strategy tied to individual menu items
  • Encouraging and managing customer review acquisition
  • Structuring internal linking between blog posts, menu pages, and GMB
  • Conducting on-location food and ambiance photography
  • Running a TV campaign to drive awareness during launch
  • Training staff to post regularly on social media

Results

By 2025, Hurricane Hanks now features:

  • 1,711 Google reviews and climbing
  • Over 24,000 customer interactions
  • More than 100 indexed pages of blog and menu content
  • #1 local ranking for targeted keywords like “grouper sandwich” and “burgers”
  • A scalable site built with growth, conversion, and SEO in mind

Testimonial

John’s team didn’t just build us a website—they put us on the map. From Google rankings to customer clicks, it all works now. - Brian Mathae - Owner

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