Long-Term Growth and Innovation for a Local Office Coffee Leader
Aroma Coffee has been a trusted client since 2003, and our journey together spans everything from traditional print media to modern digital marketing. As a West and Central Florida staple for office coffee and breakroom supply delivery, Aroma needed a digital presence that could evolve with its growing customer base.
Scalable Website, Powerful Results
In 2023, we completed a full redesign of the Aroma Coffee website using WordPress with Bricks Builder and the ACSS framework. The new site was built with custom post types for products—over 1,600 entries—each indexed to improve searchability and user interaction.
Local SEO and Content Strategy
We launched a robust local SEO initiative by creating over 40 unique location pages targeting offices from Naples to Brooksville. Each page is optimized for visibility in Google Maps and organic search, with supporting blog content written to drive new business from apartment complexes and car dealerships—two key growth sectors.
Branding and Marketing Support
Our team designed the Aroma Coffee logo, delivery truck wraps, sales brochures, and branded collateral over the years. This full-suite approach ensures brand consistency across print and digital. While we’ve had great success with SEO and site engagement, we continue to push their sales team to improve Google Reviews collection, which remains an untapped opportunity.
What We’re Most Proud Of
With over 830 indexed pages and an average of 400 organic clicks per month, Aroma Coffee’s digital footprint has never been stronger. Their dual-location GMB listings are fully optimized, and the site now functions as a scalable marketing engine that supports multiple verticals and locations.
